Moreover, long redirect chains deplete PageRank, diminishing the link juice your page should receive. Thus, it’s important to eliminate long redirects on your site. If any issues are found, WebSite Auditor will provide tips on resolving them. While it’s a valid method to redirect pages under specific circumstances, it does not pass on link juice to the destination URL. Your website’s navigation should be effortless for users so they can easily find what they’re looking for.

If your goal is to improve your content’s visibility and relevance, an on-page SEO audit is invaluable, especially for content-heavy websites. They help you easily discover both on-site and off-page SEO related issues on your site. Almost all the tools mentioned here provide you useful recommendations on how to fix those issues for better rankings. We listed some of the best free and premium tools that you can use to perform site audits for website analysis. SEO audits help you identify what SEO Anomaly needs to be fixed on your website to improve your search engine rankings and organic visibility.

• For more details about GBP optimization, check out this Google Business Optimization Checklist.
• Establish the optimal SEO strategies that will bring back maximum returns while meeting your business goals.
• The site had very few internal links, especially to two important geo-landing pages.
• They also signal to search engines that your content is all connected.

Bonus Step #1: Analyze Your Site’s Topical Authority

This can uncover untapped niches or long-tail keywords that you might have overlooked. The next item on the list is benchmarking your SEO performance against competitors. This is necessary because the performance of your competitors impacts your chances of achieving higher rankings for related keywords. A search engine optimization audit (SEO Audit) will help you identify problematic areas that need improvement with an action plan to correct them.

Ensure that there are no issues with HTTP/HTTPS

Running this SEO audit gives you three things to take action on to improve SEO. We found that AI Overviews SERPs trigger 849% more features snippets, vs. non-AI Overview SERPs. If you’re a WordPress user, you can automate this process with our free SEO plugin.

– They enhance user experience, increasing engagement, conversions, and retention. Here, we highlight pages that have zero internal links pointing to them. Often, those with a visual impairment use screen readers, which convert images into audio. Essentially, this is describing the image to the site visitor. Properly optimized alt text allows screen readers to inform site users with visual impairments exactly what they are seeing.

Features

These are HTTP status codes used to correct indexed duplicate content. They alert search engines when a page moves to a new location, merging multiple page rankings into one and prompting search engines to remove duplicate URLs from their indices. This process focuses search engine authority on one version of content and clarifies which page should rank higher in search results. After you purchase our SEO audit services, we’ll perform a full SEO audit of the known ranking factors that search engines use to analyze and evaluate your website. We will carefully review every detail so that no corner is left unchecked. We can research and analyze your current keywords, the rankings of your top pages, the performance of your content, and your progress toward your overall SEO goals.